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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?

A) Use a dynamic list to use as a recipient list on an email send.
B) Send using a segmentation rule.
C) Send using an automation rule
D) Send using the form's completion actions.

2. LenoxSoft's corporate marketing team has Marketing Cloud Account Engagement users who are users in all of their five Marketing Cloud Account Engagement Business Units. User A primarily focuses on the North American business unit (BU), but is asked to review a new Engagement Studio program in the European BU before the European marketing team resumes the program.
How would user A accomplish this?

A) Instruct the user in the European BU to take a screenshot and email it to them to review.
B) Create a custom user role in the European BU with access to the folder the program is in.
C) Use the BU switcher in the North America BU to switch to Europe.
D) Log out of the North American BU and log into the European BU to review the program.

3. What is required when sending a Marketing Cloud Account Engagement email from an assigned user?

A) The email must also contain assigned user merge fields.
B) All prospects on the recipient list must be assigned to a user.
C) There must also be a general or specific user as a sender.
D) The assigned user must be connected through user sync.

4. Lenoxsoft uses their existing email sending platform to send a monthly promotional email to subscribers on the 15th of each month. They are beginning their Marketing Cloud Account Engagement implementation on the 5th and must send the email on time. They have asked to focus on the minimum setup in Marketing Cloud Account Engagement in order to meet their email send deadline. Based on the above constraints, what should the Consultant determine to be the first steps in Marketing Cloud Account Engagement?

A) Set up a Marketing Cloud Account Engagement campaign, import necessary subscriber lists, and transfer email templates to Marketing Cloud Account Engagement.
B) Implement Marketing Cloud Account Engagement tracking code, set up email authentication, and create page actions for website views.
C) Set up email authentication, import necessary subscriber lists, and transfer email templates into Marketing Cloud Account Engagement.
D) Create a folder structure, import, and map sales users, and transfer email templates into Marketing Cloud Account Engagement.

5. You can enable Progressive Profiling with Marketing Cloud Account Engagement Forms in orderd to show ceratin fields only if the prospect already has data in selected field(s)

A) True
B) False

Solutions: