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Salesforce EEB101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Marketing Cloud Overview | 18% | - Navigation and core platform concepts - Legal and compliance requirements - Email Studio and application roles |
| Email Creation and Design | 26% | - Accessibility and rendering - Content Builder usage - Personalization and dynamic content - Email templates and best practices |
| Subscriber and Data Management | 26% | - Segmentation and filtering - Subscriber key and sendable data - Lists and Data Extensions - Importing and maintaining subscriber data |
| Email Delivery and Testing | 15% | - Sender authentication and deliverability - Preview and test sends - Send classifications and sender profiles - A/B testing options |
| Tracking, Reporting and Automation | 15% | - Standard reports and analytics - Bounce and complaint management - Basic automation and triggered sends - Email performance metrics |
Salesforce Email Essentials (EEB101) Sample Questions:
A marketer is using a list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute. Which tool will produce the audience?
- A. Query Activity
- B. Guided Send
- C. Audience Builder
- D. Drag and Drop Segmentation
Correct Answer: D 🗳️
Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last year's sale. The campaign last year was a series of emails targeting NTO customers who expressed a specific interest in footwear.
Which additional tactic should improve on NTO's targeted segmentation?
- A. Images of products that the customer has previously purchased
- B. Content focused on winter sports items for holiday shopping
- C. Full-width lifestyle imagery featuring attractive people
- D. Personalized imagery influenced by subscriber preferences
Correct Answer: D 🗳️
What is a capability of a data relationship?
- A. Join three or more data extensions together to create a filtered data extension
- B. Join data extensions together to create one combined data extension
- C. Join data extensions to filter or segment the fields from data extensions
- D. Join a list and a data extension to filter the combined data
Correct Answer: C 🗳️
What are some of the acquisition methods to allow for subscribers to opt-in to receiving email? (Choose 3)
- A. Subject line recognition.
- B. During inbound sales call
- C. Address Book Strategy
- D. Email sign up on website
- E. In-store loyalty programs.
Correct Answer: B,D,E 🗳️
Northern Trail Outfitters wants to use something other than an email address to identify subscribers.
What functionality can be used to accommodate this?
- A. System Preferences
- B. Subscriber Attributes
- C. Primary Key
- D. Subscriber Key
Correct Answer: D 🗳️
