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Salesforce EEB101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Delivery and Testing | 15% | - Sender authentication and deliverability - Preview and test sends - Send classifications and sender profiles - A/B testing options |
| Tracking, Reporting and Automation | 15% | - Standard reports and analytics - Bounce and complaint management - Basic automation and triggered sends - Email performance metrics |
| Marketing Cloud Overview | 18% | - Navigation and core platform concepts - Legal and compliance requirements - Email Studio and application roles |
| Email Creation and Design | 26% | - Accessibility and rendering - Content Builder usage - Personalization and dynamic content - Email templates and best practices |
| Subscriber and Data Management | 26% | - Segmentation and filtering - Subscriber key and sendable data - Lists and Data Extensions - Importing and maintaining subscriber data |
Salesforce Email Essentials (EEB101) Sample Questions:
1. A marketer is using a list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute. Which tool will produce the audience?
A) Query Activity
B) Guided Send
C) Audience Builder
D) Drag and Drop Segmentation
2. Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last year's sale. The campaign last year was a series of emails targeting NTO customers who expressed a specific interest in footwear.
Which additional tactic should improve on NTO's targeted segmentation?
A) Images of products that the customer has previously purchased
B) Content focused on winter sports items for holiday shopping
C) Full-width lifestyle imagery featuring attractive people
D) Personalized imagery influenced by subscriber preferences
3. What is a capability of a data relationship?
A) Join three or more data extensions together to create a filtered data extension
B) Join data extensions together to create one combined data extension
C) Join data extensions to filter or segment the fields from data extensions
D) Join a list and a data extension to filter the combined data
4. What are some of the acquisition methods to allow for subscribers to opt-in to receiving email? (Choose 3)
A) Subject line recognition.
B) During inbound sales call
C) Address Book Strategy
D) Email sign up on website
E) In-store loyalty programs.
5. Northern Trail Outfitters wants to use something other than an email address to identify subscribers.
What functionality can be used to accommodate this?
A) System Preferences
B) Subscriber Attributes
C) Primary Key
D) Subscriber Key
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: D | Question # 3 Answer: C | Question # 4 Answer: B,D,E | Question # 5 Answer: D |
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