Salesforce Certified Marketing Cloud Engagement Administrator - MCE-Admn-201

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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customers' names appear jumbled in the extracted file.
Which two settings could solve this issue?
Choose 2 answers

A) Change Column Delimiter to
B) Change Format to xml
C) Change Character Encoding to UTF-8
D) Select Unicode Output

2. Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud.
Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house the data?
Choose 2 answers

A) Text
B) Decimal
C) Boolean
D) Number

3. Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this campaign?
Choose 3 answers

A) Lifetime Purchase Value
B) Proximity to Store
C) Last Purchase Date
D) Conversion Rate
E) Ages in Household

4. Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.
Which feature should they use?

A) Master-detail relationship to Contacts
B) Lookup reference to Contact Object
C) Field Level Encryption
D) Tokenized Sending

5. A Marketing Cloud admin to create custom roles for their business process.
What should be taken into consideration to accomplish this?

A) Custom roles override an individual user's granular permission assignments.
B) Custom roles are only available within the business in which they were created.
C) Custom roles can only be edited by the user who created the role initially.
D) Custom roles are available on their Marketing Cloud account.

Solutions: