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Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials 1Z0-477 Exam
Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials 1Z0-477 Exam is related to Oracle Responses Marketing Platform Cloud Service 2017 Certified Implementation Specialist. This exam validates the ability to describe the Responses Data Model, create and manage contact lists supplemental tables and profile extension tables and It also deals with the ability to describe domain branding and domain delegation and gather initial account settings and configure personalization using built-in functions or Responses Personalization Language.
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Oracle 1z1-477日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Programs | 10% | - Monitor and troubleshoot program flow - Design and build automation programs - Test and publish programs |
| Topic 2: Integration: Interact Connect | 15% | - Configure Connect data import jobs - Data Gateway setup process - Set up Contact Event Data (CED) exports |
| Topic 3: Initial Configuration & Deliverability | 18% | - Conversion tracking implementation - Domain branding and delegation - Subscription management configuration - Account setup and activation |
| Topic 4: Responsys Data Model | 20% | - Build filters, segment groups, and seed groups - Manage supplemental tables and profile extension tables - Describe Responsys data model structure - Create and manage contact lists |
| Topic 5: Campaigns and Forms | 17% | - Manage categories and link tables - Campaign dashboard settings - Create, test, and manage multi-channel campaigns - Design and publish responsive forms |
| Topic 6: Reporting and Analytics | 5% | - Analyze campaign performance metrics - Interpret standard reports and dashboards |
| Topic 7: Creating and Managing Content | 15% | - Personalization using built-in functions - HTML editing and responsive design - Create and manage documents - Dynamic content module configuration |
