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MB-220: Microsoft Dynamics 365 Marketing Exam Certified Professional salary

The average salary of a MB-220: Microsoft Dynamics 365 Marketing Exam Certified Expert in

India - 15,00,327 INR
Europe - 80,347 EURO
United State - 90,247 USD
England - 70,632 POUND

Topics of MB-220: Microsoft Dynamics 365 Marketing Exam

Candidates must know the exam topics before they start of preparation. because it will really help them in hitting the core. Our Microsoft MB-220 exam dumps will include the following topics:

1. Configure marketing applications (5-10%)

Configure marketing settings

Configure Customer Insights synchronization
Configure event settings
Configure data protection tools
Define default matching strategies
Configure the privacy banner
Configure quota limits
Configure settings for landing pages
Create templates
Verify organization and business management settings
Configure Marketing Business Units
Configure Campaign & Materials Approval Workflow
Manage keywords for images for an organization

2. Manage segments and lists (10-15%)

Implement global distribution and high availability

Create and manage segments
Combine segments using union, exclude, or intersect logic
Configure dynamic segments using Designer, Flow, or Query
Determine segment type
Create market segments

Create and manage subscription centers and lists

Add a subscription list or lists to a form
Create a subscription list
Determine usage scenarios for subscription lists
Create and manage Subscription Center
Create a segment based on a subscription list

3. Create and manage marketing forms and pages (10-15%)

Create marketing forms

Create a marketing form using a template
Embed a form on an external website
Determine which marketing form type to use
Enable prefilling for forms
Create new fields to add to marketing forms
Determine form requirements and limitations

Create and manage marketing pages

Configure Personalized Landing Pages
Customize a marketing page
Implement dedicated marketing page blocks
Preview and validate marketing pages
Create and use dynamic test links
Create a marketing page using a template
Add form blocks to marketing pages
Determine which marketing page type to use
Publish a marketing page

4. Manage leads (10-15%)

Create and manage leads

Create and manage leads and lead segments through parent contacts/accounts
Create leads manually or automatically
Synchronize leads from LinkedIn by using the LinkedIn connector
Create and manage leads through social content

Create and assess sales readiness

Set up condition models
Create and manage Lead Scoring Models
Create explicit and implicit scoring conditions
Create compound conditions
Configure thresholds

5. Create and manage marketing emails (10-15%)

Create email messages

Create A/B Emails
Add dynamic content to email messages
Integrate marketing pages with marketing emails
Define mandatory fields
Send messages through send now
Create an email message

Publish and manage email messages

Validate and publish messages
Edit Go live emails
Preview and test dynamic messages

6. Manage customer journeys (15-20%)

Create customer journeys

Determine template types
Implement content types
Implement activity and launch workflow options
Implement targets
Set up a customer journey
Implement flow control for customer journeys

Publish and manage customer journeys

Validate and publish a customer journey
Edit live customer journeys

7. Manage events and webinars (10-15%)

Create and manage events

Create an event team
Set up agendas, including internal and external tracks
Manage Event Forms
Manage speakers, registration, waitlists, and attendees
Manage vendors, logistics, and accommodations

Create and manage webinars

Determine webinar types
Configure webinar options

8. Configure and analyze customer responses (10-15%)

Create and manage surveys and survey responses

Preview and test surveys
Determine respondent types
Configure response routing
Publish surveys for customer journeys
Implement workflow conditional logic for survey actions
Identify survey question types

Manage Customer Insights

Analyze customer journey insights
Analyze marketing page insights
Analyze lead scoring model insights
Gather and summarize survey results
Analyze redirect URL insights
Analyze segment insights
Analyze contact insights
Analyze email insights
Analyze contacts' responses in Excel
Analyze lead insights
Determine report types
Analyze website insights
Analyze marketing form insights

Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx

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Microsoft MB-220 Exam Syllabus Topics:

Section	Objectives
Topic 1: Configure Microsoft Dynamics 365 Marketing	- Set up marketing application settings 1. Configure marketing email and domains 2. Configure business units and organizational settings - Manage security and permissions 1. Configure user access for marketing features 2. Assign security roles
Topic 2: Analyze marketing performance	- Marketing analytics and insights 1. Dashboards and reports 2. Customer engagement metrics
Topic 3: Design and manage marketing content	- Create marketing emails 1. Email templates and personalization 2. A/B testing and tracking - Manage customer journeys 1. Journey design and orchestration 2. Trigger-based automation
Topic 4: Manage marketing information	- Segment customer data 1. Advanced segmentation rules 2. Static and dynamic segments - Manage leads and contacts 1. Contact segmentation and profiling 2. Lead lifecycle management
Topic 5: Manage events and leads	- Event planning and execution 1. Track event participation 2. Configure event registration - Lead qualification and scoring 1. Convert and nurture leads 2. Define lead scoring models