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Adobe AD0-E402 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Adobe Target Fundamentals & Architecture | 15% | - Core concepts and capabilities - System architecture and data flow - Environments, accounts, and permissions |
| Topic 2: Governance, Privacy & Performance | 15% | - Performance optimization & caching - Governance and scalability - Data privacy and compliance |
| Topic 3: Implementation & Integration | 30% | - Integration with Adobe Experience Cloud - Client-side deployment - Tag management & Launch implementation - Server-side & API/SDK integration |
| Topic 4: Reporting, Analysis & Troubleshooting | 15% | - Monitoring and maintenance - Result interpretation & statistical significance - Debugging & validation techniques |
| Topic 5: Activity Design & Targeting | 25% | - Experience Composer & form-based authoring - A/B and multivariate testing - Audience segmentation & targeting rules - Automated Personalization & Recommendations |
