Adobe Marketo Engage Architect Master - AD0-E560

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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

1. A company is using Marketo with the native integration to Salesforce CRM. They have Marketo Revenue Explorer and have set up channels for Paid Advertising, Web Content, and Events.
The company runs quarterly campaigns that touch all three channels and wants to identify:
which of these channels are generating the most opportunities from newly-acquired leads the cost of opportunities by channel to analyze where they should focus their Marketing spend for their next quarterly campaign They are using Opportunity Contact roles correctly and have assigned period costs to all programs.
Which report would they need to set up in Marketo Revenue Explorer to analyze this in Marketo?

A) Program Opportunity Analysis Area report using dimensions for Program Channel and measures for (FT) Opportunities Created and (FT) Cost of Opportunity
B) Program Cost Analysis Area report using dimensions for Program Channel and measures for Program Cost and (FT) Opportunities Created
C) Program Opportunity Analysis Area report using dimensions for Program Channel and measures for (MT) Opportunities Created and (MT) Cost of Opportunity
D) Opportunity Analysis Area report using measures for Program Channel and dimensions for Number of All Opportunities and Opportunity Amount

2. A marketing operations manager is configuring a new Marketo implementation for an investment fund to communicate with customers. Approximately 40 marketers work in Marketo, and have various levels of expertise with the system. Additionally, marketers can customize forms and landing pages to meet their needs. There are several fields in the database that are Personally Identifiable Information (PII) and must be protected.
How would the marketing operations manager ensure that Marketo users do not create forms that expose the PII fields, encouraging customers to fill out private information?

A) In the Admin section, select the field and enable the "Block Field Updates" feature
B) In the Field Management section, select the field and enable the "Mark Field as Sensitive" checkbox
C) Enable CAPTCHA in the form configuration settings to ensure that the data will not be sent
D) Create a custom Javascript on the frontend webpage to verify data before form submission

3. What is the best practice to avoid workflow redundancies in Marketo?

A) Using static lists for all segmentation
B) Automating all batch campaigns
C) Consolidating workflows into one global campaign
D) Regularly auditing workflow logic

4. A client's campaigns are slowing down due to high Smart List activity.
What solution should be implemented?

A) Consolidate all campaigns into one large Smart Campaign
B) Schedule campaigns during non-peak hours
C) Optimize Smart Lists with targeted filters
D) Replace Smart Lists with Static Lists

5. What are benefits of using multi-touch attribution? (Choose two)

A) Ignores initial touchpoints
B) Tracks multiple points of interaction
C) Limits tracking to first and last touches
D) Provides comprehensive ROI insights

Solutions: