Salesforce MCE-Con-201 test insides dumps : Salesforce Certified Marketing Cloud Engagement Consultant

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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question 1

Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edits are reviewed prior to being changed. What should be implemented to achieve these goals?

A. Build out an internal business governance and process to support this.
B. Integrate an outside CMS with all these permissions built in.
C. Edit the Content Permissions and Restrictions by Role setting for each user.
D. Set up Approval Workflow and Share setting inside Marketing Cloud.

Question 2

Northern Trail Outfitters (NTO) stores customer purchase data in an external system. NTO ingests this data into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension.
NTO's marketing manager wants to be informed if more than 1,000 records are ever imported through this automation and would also like to prevent the sendable data extension from being updated that day.
Which solution is appropriate in this situation?

A. Split the existing activities into two separate automations.
B. Place a Verification Activity between the import and SQL Query activity.
C. Implement a Wait Activity to wait until the data extension is populated with records.
D. Write a custom SSJS script to validate the row count of the staging data extension and send a notification email.

Question 3

Northern Trail Outfitters wants to integrate Marketing Cloud with its existing point-of-sale (POS) system in order to email purchase receipts to its customers. The POS data will need to be transformed to be received by the Marketing Cloud triggered send API. What extension product should be used to accomplish this integration?

A. Data Studio
B. MuleSoft Anypoint Platform
C. Data Connector
D. Datorama

Question 4

Every day at 3 a.m., Northern Trail Outfitters' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends. What end-to-end process should deliver this efficiently?

A. Triggered Automation > Import Activity > Series of Query Activities > Series of Sends
B. Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends
C. Scheduled Automation > File Transfer > Import > Series of Query Activities
D. Triggered Automation > Import > Data Extension Extract > Marketing Journey

Question 5

A company maintains one million subscribers. Marketing wants a campaign targeting customers who purchased during the previous seven days, opened an email during the previous thirty days, and are not currently active in any Journey Builder journey. Which approach is likely to provide the best performance?

A. Dynamic Content rules inside the email.
B. A SQL Query Activity that creates a campaign-ready audience before sending.
C. Multiple nested Filter Activities.
D. AMPscript personalization during email send.

Solutions: