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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Setup | 38% | - Integration configuration and management - Business units, user accounts, and permission settings - Security policies, password management, and access control - Setup Home features and configuration - Marketing Cloud extension products and features |
| Topic 2: Maintenance | 15% | - Data extraction, reporting, and analytics - Account monitoring and system availability - Evaluation of additional Marketing Cloud products |
| Topic 3: Digital Marketing Proficiency | 13% | - Marketing Cloud product inventory and offerings - Security best practices for data, permissions, and PII - Governance and compliance in digital marketing |
| Topic 4: Channel Management | 16% | - Social Studio and Advertising Studio configuration - Mobile Studio setup and functionality - Email Studio configuration and features - Journey Builder concepts and use cases |
| Topic 5: Subscriber Data Management | 18% | - Data import, export, and quality management - Preference and profile center configuration - Contact model design and implementation - Data extensions, relationships, and data architecture |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
1. A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable string to links in all emails.
What functionality would allow this?
A) Configure Parameter Manager.
B) Use Web and Mobile Analytics.
C) Link a Google Analytics Account.
2. Northern Trail Outfitters wants to segment audiences based on SalesCloud data.
Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud.
A) Contact Builder > Data Sources
B) Contact Builder > Data Extensions > Synchronized Data Extensions
C) Setup >Data Management > Synchronized Data Extensions
D) Setup > Apps > Salesforce Integration
3. Northern Trail Outfitters uses DoubleClick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.
What feature should be recommended?
A) Marketing Cloud Intelligence
B) Einstein AI
C) Marketing Cloud Personalization
4. Which two statements are correct about Send Logging?
Choose 2answers
A) A business unit can support up to three Send Logs.
B) Send Log data extensions are archived automatically based on retention settings.
C) AMP script can be used to pull data from Send Logs for use within emails.
D) SQL Query Activities can reference Send Logs in combination with system data views.
5. Which three statements should be considered before using Goals in Journey Builder?
Choose 3 answers
A) Goals are created to evaluate journey performance.
B) Goals can act as exit criteria.
C) Contacts are evaluated against the goal after a wait activity.
D) Goal target statistics are stored in a data extension.
E) Each contact is assigned an individual goal.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: C,D | Question # 5 Answer: A,B,C |
