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GCCC Strategic Communication Management Professional Sample Questions:
1. A communication manager receives an email from an executive asking the manager to make employee engagement a top priority due to receiving disappointing employee engagement survey results. The best FIRST step for the communication manager would be to:
A) Meet with direct reports to discuss the need to make employee engagement a top priority.
B) Contact Human Resources for more information about the employee engagement survey and the survey results.
C) Meet with the executive to discuss the executive's concerns more specifically.
D) Develop communication plans designed to improve employee engagement.
2. A city's public health service is creating awareness of its new occupational hygiene policy for its 12,000 employees. Which of the following tools would be MOST effective in raising awareness of the policy?
A) A poster campaign that covers all work units of the organization.
B) Articles placed on the intranet about the importance of hygiene.
C) A memorandum for use in all staff meetings within the organization.
D) An integrated approach using printed and digital media.
3. A communication manager's organization has launched a year-long campaign to encourage employees to submit process improvement ideas. To build and sustain employee belief and confidence in the campaign, it is essential to:
A) Implement a public innovation platform that enables the ongoing exchange of ideas and feedback.
B) Recognize employees who submit the largest number of innovative ideas in company media.
C) Distribute regular senior management messages that emphasize the "mandate" for all employees to become engaged with innovation across the enterprise.
D) Continuously relay successes, ongoing activities promoting the involvement of employees at all levels, innovation-related training, and new information.
4. In the early stages of communication during a crisis, after communicating regret and concern, the next MOST important focus for communication is:
A) communicating the facts that are currently available.
B) describing the steps the organization is taking to address the situation now and in the future.
C) placing the responsibility for the crisis on the appropriate party.
D) indicating what the authorities are doing to address the crisis.
5. Which of the following is the PRIMARY objective of an internal communications audit?
A) To understand how employees rate their work-team relationships and work spaces
B) To understand how employees rate executive leadership and their immediate leader
C) To understand how employees prefer to be recognized and rewarded, and how they rate their salary and benefits
D) To understand how employees receive company-related information, what channels they prefer, and what they want to know more about
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: D | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: D |
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