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IBM M2090-618 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Midmarket Business Analytics Market Overview | 25% | - Midmarket customer pain points by department - Key industry trends and business challenges - Value of business analytics solutions |
| Selling Process and Objection Handling | 20% | - Needs assessment and qualification - Financing and licensing models - Addressing common customer objections |
| Sales Positioning and Value Proposition | 25% | - ROI and total cost of ownership - Competitive differentiation - Easy to buy, install, and grow messaging |
| IBM Business Analytics Midmarket Portfolio | 30% | - Cognos Insight and SPSS offerings - Deployment options: on-premises, cloud, appliance - IBM Cognos Express family |
IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:
Question 1
Within IBM we use BANT to qualify an opportunity. What does BANT stand for?
A. Budget. Authority, Need. Timeline
B. Budget. Affordability, Need. Thought Leadership
C. Budget, Access. Need, Timeline
D. Budget. Acceptance. Necessity. Tactics
Question 2
When selling into an organization, what do you need to know from each individual on the customer team involved with the project?
A. What is their role in the project
B. What products do they prefer
C. What is their role and individual agenda
D. How does the project impact their jobs
Question 3
What is the software growth opportunity in the Business Analytics Midmarket?
A. The Midmarket is growing on par with the overall Business Analytics software market
B. The Midmarket is growing faster than the overall Business Analytics software market
C. The Midmarket has not grown year over year
D. The Midmarket is growing slower than the overall Business Analytics software market
Question 4
What would be a good next step to develop the relationship with the customer after the sale?
A. Create a case study based on their successful implementation
B. Recommend entitlement expansion immediately after closing
C. Offer a blanket discount on future purchases
D. Create a case study directly after the sale closes
Question 5
The market is shifting to an increased focus on Line of Business buyers. Which shift is NOT happening right now?
A. HR will own and influence over 50% of the of IT budgets
B. IT has a seat at the table to facilitate innovation
C. Marketing will own and influence 50 to 60% of the IT budget
D. Finance will own and influence a high percentage of IT budgets
Solutions:
| Question 1 Answer: A | Question 2 Answer: A | Question 3 Answer: B | Question 4 Answer: A | Question 5 Answer: B |
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