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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. The Northern Trail Outfitters (NTO) marketers want to easily track the performance of NTO's interest and profile data capture journeys.
Which action should the marketer take to evaluate conversion of those journeys?

A) Review opens and clicks activity summaries.
B) Export the journey email analytics.
C) Define a goal for each journey.

2. Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its new NTO outlet store. The campaign will need to send upto three emails but stop sending to each specific subscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign.
Which Journey Builder component addresses the two requirements of this campaign?

A) Decision Splits
B) Exits
C) Goals

3. Northern Trail Outfitters is redesigning its brand guidelines and wants to ensure its emails are accessible.
Which best practice should the email designer follow to meet accessibility standards?

A) Minimize whitespace
B) Use contrasting colors
C) Build image-based emails.

4. Northern Trail outfitters wants information on the email performance of an abandoned cart journey.
Which Journey Builder resources provides data on all versions of a specific journey's cross-channel performance data?

A) Email Analytics Tile
B) Analytics Dashboard
C) Journey History

5. Northern Trail Outfitters (NTO) has child business units that share customers. To track customer engagement.
NTO wants to identify business unit in each of its links.
Which personalization string should be appended as a parameter?

A)

B)

C)

Solutions: