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Salesforce EEB-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Email Marketing Fundamentals | - Email send types and delivery basics - Email content creation with Content Builder - Subscriber and list management |
| Subscriber Engagement and Segmentation | - Segmentation techniques - Preference management and unsubscribes |
| Automation and Journeys | - Automation Studio workflows - Journey Builder fundamentals |
| Tracking and Reporting | - Email tracking and performance metrics - Campaign reporting and insights |
| Data Management | - Import methods and data hygiene - Data Extensions and data modeling concepts |
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
The Northern Trail Outfitters (NTO) marketers want to easily track the performance of NTO's interest and profile data capture journeys.
Which action should the marketer take to evaluate conversion of those journeys?
- A. Review opens and clicks activity summaries.
- B. Export the journey email analytics.
- C. Define a goal for each journey.
Correct Answer: C 🗳️
Explanation: Only visible for ActualPDF members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its new NTO outlet store. The campaign will need to send upto three emails but stop sending to each specific subscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign.
Which Journey Builder component addresses the two requirements of this campaign?
- A. Decision Splits
- B. Exits
- C. Goals
Correct Answer: C 🗳️
Explanation: Only visible for ActualPDF members. You can sign-up / login (it's free).
Northern Trail Outfitters is redesigning its brand guidelines and wants to ensure its emails are accessible.
Which best practice should the email designer follow to meet accessibility standards?
- A. Minimize whitespace
- B. Use contrasting colors
- C. Build image-based emails.
Correct Answer: B 🗳️
Explanation: Only visible for ActualPDF members. You can sign-up / login (it's free).
Northern Trail outfitters wants information on the email performance of an abandoned cart journey.
Which Journey Builder resources provides data on all versions of a specific journey's cross-channel performance data?
- A. Email Analytics Tile
- B. Analytics Dashboard
- C. Journey History
Correct Answer: B 🗳️
Explanation: Only visible for ActualPDF members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) has child business units that share customers. To track customer engagement.
NTO wants to identify business unit in each of its links.
Which personalization string should be appended as a parameter?
- A.
- B.
- C.
Correct Answer: A 🗳️
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