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Adobe AD0-E212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| General Tool Knowledge and Troubleshooting | 9% | - Export data from Adobe Analytics - Basic troubleshooting and tool navigation - Understand dimensions, props, evars and events |
| Reporting and Dashboarding for Projects | 38% | - Create and customize visualizations and reports - Schedule, share and manage projects for users/groups - Combine dimensions, metrics, date ranges and segments - Choose appropriate visualizations for different scenarios - Compare and use Fallout and Flow visualizations - Report on marketing campaign performance |
| Business Analysis | 34% | - Understand conversion funnels and business analysis concepts - Identify appropriate reporting strategy based on business needs - Use Solution Design Reference to understand available data - Analyze data to answer business questions - Interpret report data, draw conclusions, identify anomalies |
| Segmentation and Calculated Metrics | 19% | - Create and configure basic segments following best practices - Apply segments to projects and components - Build and use calculated and segmented metrics - Share segments across the organization |
Adobe Analytics Business Practitioner Professional Sample Questions:
1. Which of the following would be most important when identifying an appropriate reporting strategy to perform an analysis for a new market entry? (Choose Two)
A) Current market size
B) Past financial reports
C) Competitor analysis
D) Regulatory considerations
2. What feature should you use to export real-time data for immediate analysis?
A) Report Builder
B) Real-Time Reports
C) Workspace
D) Data Warehouse
3. Identify the factors that should be considered when analyzing outliers in business reports. (Choose Three)
A) The time period in which outliers occur
B) The method used to collect the data
C) The color used in the report graphs
D) The potential impact on business decisions
E) The frequency of outliers in similar datasets
4. Which Adobe Analytics feature allows users to export data directly to a CSV file?
A) Report Builder
B) Real-Time Reports
C) Data Warehouse
D) Ad Hoc Analysis
5. What best describes the process of applying segments to components in a project?
A) It prevents other users from editing the component.
B) It allows for dynamic data updates within the component.
C) It requires administrative access.
D) It is irreversible.
Solutions:
| Question # 1 Answer: A,C | Question # 2 Answer: B | Question # 3 Answer: A,D,E | Question # 4 Answer: A | Question # 5 Answer: B |
