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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Analytics and Reporting | - Delivery and engagement metrics - Campaign performance reporting |
| Topic 2: Data Management | - Profile lists and relational data - Data ingestion and integration concepts |
| Topic 3: Program Canvas and Automation | - Program Canvas workflows - Event-based triggers and automation logic |
| Topic 4: Campaign Design and Execution | - Email campaign creation and management - Multichannel campaign orchestration |
| Topic 5: Oracle Responsys Platform Overview | - Architecture and key components - Navigation and user interface fundamentals |
| Topic 6: Segmentation and Targeting | - Audience segmentation logic - Dynamic content personalization |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
You are planningan integration of Salesforce.com and Responsys. You navigate to the Account Administration screen to configure the access to Salesforce.com, but the configuration options are not available.
What is the reason for this?
- A. You need to create a new user specifically for Responsys from within the Salesforce.com application.
- B. You need to work with Salesforce.com technical resources to configure the gateway to Responsys from within the Salesforce.com application.
- C. Responsys Customer Support must first enable the Salesforce integration functionality before the Account Administrator can configure the access between Salesforce.com and Responsys.
- D. You must first create a new Salesforce Connect job to enable the automated data feed between the Salesforce.com and Responsys contacts lists.
Correct Answer: C 🗳️
One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before.
You check the deliverability metrics on Responsys reports for the emailcampaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)
- A. Hard bounce rates are 10% or higher.
- B. The ISP is recording a high number of spam trap hits and complaint rates from recipients.
- C. Recipients are forwarding your emails to everyone in their address books.
- D. Substantial (5%) increase in click-through rates on last week's promotional campaign.
- E. Your open rates have dropped somewhatsince last month.
Correct Answer: A,B 🗳️
You declared a field, FIRST_NAME, from your profile list in your campaign.
What is the correct RPL syntax to personalize your content with the first name of your customer in the email campaign?
- A. $FIRST_NAME
- B. $ {FIRST_NAME}
- C. {FIRST_NAME}
- D. {FIRST_NAME} $
Correct Answer: B 🗳️
When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor completes a transaction, conversion credit will be attributed to the sourcing campaign by default.
Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in order to eliminate potential duplicate reporting?
- A. action=once
- B. action=single
- C. tracking=first
- D. tracking-once
- E. action=last
Correct Answer: D 🗳️
In RPL, how do you reference a value in a data source?
- A. data_source.field_name
- B. fieldname
- C. data_source_alias.filed_name_alias
- D. project_name.field_name
Correct Answer: B 🗳️
